The 10 Seconds
blog A platform for Mr Brand, the 10 Seconds ambassador. He’s on a mission to give marketing professionals a competitive advantage in the Age of Attention EconomicsMeet Mr Brand
Shrinking attention spans: your first 10 seconds could be your last
With attention spans shrinking, don’t give people an excuse to abandon you in an instant. The bottom line: If you don’t grab their attention in the first ten seconds, you’ll lose them
Copywriting overload: lousy writing, lousy results
Never before in the history of Earth has there been so much writing. And never before has there been so much bad writing. The bottom line: If you’re going to use words in your marketing, make sure you use them well.
Honey, I shrunk the marketing
The digital revolution hasn’t just miniaturised microchips and transistors: it’s shrunk the way we communicate.
The bottom line: marketers need to go miniature, and it has to be done artfully!
Attention Economics: how can marketers get a bigger slice of the pie?
A Microsoft study found that people now have an average attention span of 8 seconds. Marketers must take this into consideration when developing content. Read on to find out how you can get a bigger slice of the pie.
Why a great video will not disguise a poor story
by Mr Brand Why a great video will not disguise a poor story ‘Once upon a time’ … and so the story starts, all the way through to… ‘And they all lived happily ever after’ But when was the last occasion that you saw a story though from its beginning to end? A great...
What Pop Videos Taught Us
by Mr Brand What Pop Videos Taught Us As Music is the food of the soul – then any video to that music is some special icing on the cake. Music resonates our inner being – it strikes a chord in the heart – makes us happy – makes us blue – a powerful medium - It will...
Video Advertising – What is the Appeal to Consumers?
by Mr Brand Video Advertising – What is the Appeal to Consumers? The popularity of video marketing has risen dramatically in recent years. It is estimated that people are 4 times more likely to respond to a video than written text. While this helps companies in their...
Shrinking Attention Spans – How are they affecting us?
by Mr Brand Shrinking Attention Spans - How are they affecting us? The increase in technology in our society provides us with great benefits and is a means of keeping ourselves constantly entertained. Our ability to multi-task has improved, and our children are...